Character Representation - Brad Pitt

The "new" masculinity, represented by Brad Pitt, differs from the old one in the sense that it is based on esthetics and physical appareances. It presents a blond, pretty looking young man who has an equally attractive girl, a modern camera and a car. The image portrayed is one of a sexual man, compared to the traditional man figure of the Malboro Man: a tough, rural person, who represents strenght and freedom in the sense of the open realtionship with nature. Instead, this modern model illustrates a more idealized, fashionable stereotype of masculinity, appealing for a more comercial trend.